Happy April Fool’s Day to all our “Freight Friends” out there!

Some days do you think your truck broker is playing a prank on you, with relentless emails and phone calls offering empty promises of submarket rates? All kidding aside, new freight brokers and 3PL’s are opening up every day. Now, with the addition of technology, websites can pop up and present a façade in order to appear to have the goods to deliver your cargo safely and legally. Flashy websites with quick online rating tools that give the illusion they are capable, however no equipment or driver are actually attached to the rate. These large investment firm truck brokers have no regard for the cargo and will put your freight on a load board and/ or give it to the lowest bidding carrier. Often the vetting process in almost nonexistent, in most cases they never worked together and most likely never will again in the future. At Demanko we have established long term relationships with our carrier partners. And the biggest “cost” is the back sell in the end… once they get the bill of lading they will relentlessly call everyone named on the BOL to capture more freight. So ultimately what you are doing is handing your competition your book of business… no low rate is worth your livelihood or your relationship with your client. The rating system at Demanko is based on the product, timing requirements, the region and most importantly market conditions. It’s no joke that we work to pay our carriers and drivers a fair rate to deliver a predictable outcome. As the drivers are our life line! Our professional team has decades of experience providing the logistics industry with proven solution-based services.

Don’t be fooled and stay true “Freight Friends”!